We Help
Brands Grow

Delivering insight led consultancy by clearly understanding human needs and behaviour.

Helping you to See More Clearly

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How we help you

See More Clearly

Understanding Behaviour Find out more
Building Brands Find out more
Improving Experiences Find out more

We are highly regarded

By leading brands

Some of our work

Case studies

Market Segmentation

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

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Ad testing/development

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

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Media Understanding

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

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NPD

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

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Media Understanding

Understanding audience needs for factual content.

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Sustainability

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

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Franchise & consumer products

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

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Franchise & consumer products

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

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Social Understanding

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

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Distinctive Brand Assets

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

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RNPS

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

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Churn

Identifying how to address declining sales of a globally recognised board game

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Category Entry Points

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

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Behavioural Science

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Customer Engagement

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

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Strategic Planning

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

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Market Behaviour

Ongoing international tracking to understand holidaymakers’ changing needs

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Distinctive Brand Assets

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

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NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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Advertising Evaluation

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

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Pricing

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

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Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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Voice of customer

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

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Category Entry Points

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

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Customer Journeys

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

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Behavioural economics/ semiotics

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

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Sustainability

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

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Advertising Development

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

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Market Behaviour

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

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Churn

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

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What our clients say about us

Testimonials

The insight provide by RED C has been very important and has confirmed exactly what we need to do in terms of targeting; it’s given us a clear understanding of who the new investor is so we can be much more relevant in messaging and efficient with our media. The research is being used across the business, from informing the thought process of the agency working on our social strategy to media planning.  We were really impressed with how the team navigated a complex topic and look forward to working together again in the future. 

Head of Channel Marketing

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Global Financial Brand

The RED C team are incredibly easy to work with; they are professional, collaborative and flexible, with the ability to adapt to changing deadlines and requirements.  They bring strong expertise to their work and produce clear, actionable deliverables that have been extremely valuable to our decision making.  They have given us clear direction on how to ensure our products and services better meet our customers’ needs, which will be vital to help us grow as a business.

Head of Analytics & Insights

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Major Energy Supplier

The insight provide by RED C has been very important and has confirmed exactly what we need to do in terms of targeting; it’s given us a clear understanding of who the new investor is so we can be much more relevant in messaging and efficient with our media. The research is being used across the business, from informing the thought process of the agency working on our social strategy to media planning.  We were really impressed with how the team navigated a complex topic and look forward to working together again in the future.

Head of Channel Marketing

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Global Financial Brand

The RED C team are incredibly easy to work with; they are professional, collaborative and flexible, with the ability to adapt to changing deadlines and requirements.  They bring strong expertise to their work and produce clear, actionable deliverables that have been extremely valuable to our decision making.  They have given us clear direction on how to ensure our products and services better meet our customers’ needs, which will be vital to help us grow as a business.

Head of Analytics & Insights

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Major Energy Supplier

The team at RED C did a great job at bringing the business on board the process and added significant value to the insights which allowed us to make clear strategic decisions.

Director of Marketing

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Retail Brand

Placing our customers’ audiences at the heart of everything we do is vital for our success. Partnering with RED C unlocked audience content needs and secured alignment and focus across the business . It has informed content development and strengthened commercial conversations.

SVP Global Insights

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Media Brand

The research from RED C was ground-breaking.  It provided us with valuable insights on the brand which will help inform the future direction of our brand and sevices.

Head of Insights

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Media Brand

In selecting RED C, we’ve identified a partner that was able to deliver not only great research, but the ability to translate this into commercially actionable insights. Having a roadmap to help understand where we need to grow into the future is vital, especially when resources are limited versus what our competitors can bring to bear.

Marketing Manager

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Global FMCG

Creative evolution is an unstructured process, and RED C provided us with the framework and informed direction to ensure focus throughout the journey.  Their analysis of qualitative understanding provided us with the confidence to proceed to brand reveal knowing we had done right by our own objectives.

Consumer Insights

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Global Airline Brand

RED C were from the start our research partner of choice. They understand our business, our needs and were prepared to challenge our thinking to ensure we were able to develop meaningful insights from the consumer research they conducted.

Head of Strategic Marketing

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Insurance Brand

It’s incredibly rare to find such well combined and highly skilled qualitative and quantitative experts under one agency. They will go above and beyond to make sure you are getting actionable insights from every project

Senior Director

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Global Sports Brand

Insights get taken to the next level with RED C – it’s not just about delivering research findings, but about providing strategic recommendations that tap into the wealth of experience in the team. They are brilliant with senior stakeholders and I’d trust them to deliver against any brief!

Insight director

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Global Media Brand

RED C is among the best strategic research companies I’ve worked with. Their work is really driving all sorts of good decisions for us, with a very direct line between their recommendations and measuring the business and brand impact.

Chief Marketing Officer

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Gaming & Lottery Brand

How you can

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Join the RED C Live online panel Get paid to give your opinion. Join the panel
Run your own ad impact tests Test your advert today. See RED C Direct
Work with some of the best in the industry Join the RED C Team Join RED C
Run your own ad impact tests Test your advert today. See RED C Direct
Work with some of the best in the industry Join the RED C Team Join RED C