Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
Approach
A regular online survey of Electric Vehicle (EV) drivers looks at all aspects of the brand journey and includes competitor analysis and identification of key drivers.
Outcome
In this rapidly advancing new market segment, keeping track of new market entrants and new adopters of EVs gives our client a competitive advantage as it rolls out the development of its network.
Some examples of our work
Social Understanding
Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.
Churn
Identifying how to address declining sales of a globally recognised board game
Category Entry Points
Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Understanding Behaviour
Building Brands
Improving Experiences
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