Understanding Behaviour

We measure behaviour, needs, and attitudes to better understand opportunities and target the market.

We help you to

Understand the market

By measuring human behaviour, monitoring trends, and segmenting the market based on human needs and values.

  • Measuring the market, uncovering attitudes and understanding behaviour

  • Segmenting and targeting users by their needs and values

  • Monitoring and extrapolating trends in behaviour in order to review success

  • Determining unconscious associations and behavioural processing

Examples of

Our work

NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Learn more

Market Behaviour

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Learn more

Strategic Planning

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Learn more

Social Understanding

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Learn more

NPD

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

Learn more

Franchise & consumer products

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Learn more

Pricing

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Learn more

Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

Learn more

Media Understanding

Understanding audience needs for factual content.

Learn more

Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Learn more

Market Segmentation

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Learn more

Behavioural economics/ semiotics

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Learn more

Churn

Identifying how to address declining sales of a globally recognised board game

Learn more

Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Learn more

Behavioural Science

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Learn more

How we help you

See More Clearly

Building
Brands
Find out more
Improving Experiences. Find out more