Understanding audience needs for factual content.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Identifying how to address declining sales of a globally recognised board game

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Longitudinal qualitative research to track engagement with a global streaming service.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market