This research was a critical piece in understanding how to ensure this leading kids franchise retains relevance in the modern world. We developed a multi-stage research programme across 7 markets including an extensive quantitative survey, online community with fans and non fans, family workshops, parent discussions and kids & parent depths. A key focus was to explore diversity and representation within the franchise. Our analysis was supported by advanced statistics


Our research examined a wide range of audience touchpoints, bringing to life the intergenerational franchise journey. Findings shaped the future strategy, maximising engagement across audiences. We ran a series of client activation workshops to embed insights within decision-making