In partnership with Amplified Intelligence we designed a research programme utilsing technology that tests social ads in a consumers’ REAL LIFE SOCIAL FEED. A syndicated survey with four brands taking part to ensure a good cross section of social ads tested, 400 online interviews with tests across four different social media platforms. Second by second analysis to show the real value of attention in creative, while key behavioural variables and device variables show differences between platforms.


This research provided our clients with clear guidance on how to approach social media spend, including which channels to use, what type of creative maximises impact, and underlined the importance of distinctive brand assets. The work and its findings have been widely published.