We adopted a qualitative research approach, conducting series of online sessions with parents and children in Australia, the US and France. To capture a full picture of the viewing behaviours of families we opted for parent and child depths and parent groups in each market, with all parents completing an ethnographic app-based pre-task ahead of the sessions.


We delivered findings to the TV studios, wider live event, merchandise, and digital teams, as well as the creators. The research identified key hooks of the show, and how to utilise these to combat potential threats as well as providing insights on maximising engagement for fans and ensuring the show stays fresh.