Initial workshops delivered consumer centric entry points based on key demand spaces in the snacking market. Entry point linkage is gathered alongside other key brand metrics in robust ongoing tracking conducted online among all snack consumers, with both monthly tracking of individual entry point linkage and quarterly Mental Market Share across all CEPs. Analysis of heavy vs. light/lapsed consumer linkage, and an understanding the Mental Penetration and Network size of each brand prioritises entry points to focus on for growth.


This ongoing programme provides priority entry points for each brand to build on in order to grow mental availability, and whether they should focus on extending penetration across CEPs or growing with specific entry points.