An initial immersion session with the team to fully map out the project scope and ultimate outputs. This was followed by Face-to-Face interviewing across the airport to provide a measure on advertising awareness within the airport environment but also to assess mindset and emotion and evaluate the impact of these on advertising awareness and openness to advertising.


Determined a clear link between emotions and how passengers interact with advertising. This provided our client with a unique insight into airport passengers mindset and ultimately from an advertising perspective how passengers are receptive to brand messaging.