To kick off, we ran a stakeholder workshop with our client to identify the key challenges and potential opportunities for the brand. Using a mix of qualitative methodologies, including an online community and news user workshops, we explored the current landscape of digital news and how a subscription model can be optimised. We tested a range of propositions to identify opportunity gaps and where our client could grow its reach


Our research provided stakeholders with clear guidelines of how to best develop their digital subscription product to maximise engagement with subscribers and limit future churn