Online qualitative video interviews with consumers across 4 markets (Australia, Brazil, Sweden and Mexico) evaluating the potential of the new proposition. An online survey with over 8,000 consumers across 8 markets, using choice based conjoint, we validated qualitative findings, identified key factors that could drive service take-up and tested price elasticity.


This new SVOD service successfully launched, our clear and actionable insights had a direct impact on the marcomms campaign, service name, logo and content make-up.