A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Longitudinal qualitative research to track engagement with a global streaming service.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Ongoing international tracking to understand holidaymakers’ changing needs

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.