Examples of our work
Pricing
A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Market Behaviour
Ongoing international tracking to understand holidaymakers’ changing needs
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
Churn
Identifying how to address declining sales of a globally recognised board game
Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.