NPD testing to identify optimum products to add to range of plant-based product portfolio.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Identifying how to address declining sales of a globally recognised board game