Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Market Behaviour

Ongoing international tracking to understand holidaymakers’ changing needs

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Franchise & consumer products

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

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Advertising Evaluation

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

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Media Understanding

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

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Customer Journeys

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Sustainability

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

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Voice of customer

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

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Pricing

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

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Behavioural Science

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

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Category Entry Points

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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