Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Longitudinal qualitative research to track engagement with a global streaming service.

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.