Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Understanding audience needs for factual content.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.