Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Media Understanding

Understanding audience needs for factual content.

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Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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Customer Journeys

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

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NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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Market Segmentation

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

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Market Behaviour

Ongoing international tracking to understand holidaymakers’ changing needs

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Advertising Evaluation

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

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Pricing

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

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Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Strategic Planning

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

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Distinctive Brand Assets

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

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