Examples of our work
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Media Understanding
Understanding audience needs for factual content.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Market Behaviour
Ongoing international tracking to understand holidaymakers’ changing needs
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.