Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Churn

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

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Social Understanding

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

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Distinctive Brand Assets

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

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Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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Franchise & consumer products

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Advertising Development

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

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Advertising Evaluation

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

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Customer Engagement

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Strategic Planning

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

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