A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.