A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Understanding audience needs for factual content.