Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Ongoing international tracking to understand holidaymakers’ changing needs

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network