Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.