Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Pricing

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Franchise & consumer products

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

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Category Entry Points

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

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RNPS

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Strategic Planning

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

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Behavioural economics/ semiotics

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

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Advertising Evaluation

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

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Sustainability

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

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Customer Journeys

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

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