Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Identifying how to address declining sales of a globally recognised board game

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Understanding audience needs for factual content.

Longitudinal qualitative research to track engagement with a global streaming service.