An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Understanding audience needs for factual content.

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title