Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Understanding audience needs for factual content.

Identifying how to address declining sales of a globally recognised board game

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Ongoing international tracking to understand holidaymakers’ changing needs