Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Franchise & consumer products

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Churn

Identifying how to address declining sales of a globally recognised board game

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Sustainability

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

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Advertising Evaluation

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

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Market Segmentation

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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Pricing

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

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NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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RNPS

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

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