An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Understanding audience needs for factual content.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Ongoing international tracking to understand holidaymakers’ changing needs

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.