Examples of our work
Social Understanding
Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.
Media Understanding
Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Churn
Identifying how to address declining sales of a globally recognised board game
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Category Entry Points
Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products