Examples of our work
RNPS
Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.
Pricing
A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Market Behaviour
Ongoing international tracking to understand holidaymakers’ changing needs
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Social Understanding
Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.