Examples of our work
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.
Sustainability
Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT
Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
RNPS
Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Social Understanding
Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.