Examples of our work
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Churn
Identifying how to address declining sales of a globally recognised board game
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
Pricing
A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
RNPS
Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.