Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Customer Journeys

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

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Market Behaviour

Ongoing international tracking to understand holidaymakers’ changing needs

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Social Understanding

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

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Churn

Identifying how to address declining sales of a globally recognised board game

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Behavioural economics/ semiotics

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

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Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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RNPS

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

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Media Understanding

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

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Market Segmentation

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

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NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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