Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Media Understanding

Understanding audience needs for factual content.

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NPD

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Market Behaviour

Ongoing international tracking to understand holidaymakers’ changing needs

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Category Entry Points

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

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NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Franchise & consumer products

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

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Customer Engagement

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

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Sustainability

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

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Distinctive Brand Assets

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

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