Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Longitudinal qualitative research to track engagement with a global streaming service.

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title