Examples of our work
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Category Entry Points
Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Media Understanding
Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels
RNPS
Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.