Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Longitudinal qualitative research to track engagement with a global streaming service.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.