Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Longitudinal qualitative research to track engagement with a global streaming service.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products