Examples of our work
Market Behaviour
Ongoing international tracking to understand holidaymakers’ changing needs
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Media Understanding
Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.