Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Understanding audience needs for factual content.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.