Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Understanding audience needs for factual content.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise