Examples of our work
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
RNPS
Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.
Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
Advertising Development
Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.