Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Understanding audience needs for factual content.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Ongoing international tracking to understand holidaymakers’ changing needs

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.