Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Customer Journeys

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

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NPD

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

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RNPS

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

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Behavioural Science

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

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Advertising Development

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

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Franchise & consumer products

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Voice of customer

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

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Category Entry Points

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

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Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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