Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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Distinctive Brand Assets

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

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Market Behaviour

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

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Market Segmentation

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

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Sustainability

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

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Churn

Identifying how to address declining sales of a globally recognised board game

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Franchise & consumer products

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

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Category Entry Points

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

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Behavioural Science

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

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Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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