Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

Understanding audience needs for factual content.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Ongoing international tracking to understand holidaymakers’ changing needs

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Longitudinal qualitative research to track engagement with a global streaming service.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.