Examples of our work
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
Behavioural economics/ semiotics
Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering
Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
Market Behaviour
Ongoing international tracking to understand holidaymakers’ changing needs
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Media Understanding
Understanding audience needs for factual content.