Examples of our work
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Media Understanding
Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.