Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Identifying how to address declining sales of a globally recognised board game

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Understanding audience needs for factual content.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.