Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Ongoing international tracking to understand holidaymakers’ changing needs

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Longitudinal qualitative research to track engagement with a global streaming service.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Understanding audience needs for factual content.