A quantitative quarterly tracker run for a major sports league in 6 European and 5 Asian markets, to understand how to optimize and better promote a range of services including its SVOD service available globally. Conducted amongst a nationally representive sample with a boost of fans, the project has been running since 2021. We use qual to deep-dive into emerging trends and issues as the tracker evolves


We have helped the sports league understand the market context in countries were people are less familiar with the brand, and in particular dig into awareness and usage intent of a range of direct-to-consumer products. Following seasonality and events, the tracker provides on-going insights on general population as well as fans in each market.