Building Brands

To help you grow, we work hard at making the brand easier to choose by understanding how to build stronger mental availability, better emotional connections, distinctive assets and differentiation.

We help you to

Understand how to grow your brand

Helping you grow mental availability, build better emotional connections, be distinctive and target the right people.

  • Developing strategic plans and differentiated positioning

  • Identifying and targeting key category entry points or mental availability

  • Identifying and promoting distinctive brand assets

  • Developing, testing and understanding advertising impact and media spending

  • Identifying, understanding and targeting the long tail

  • Developing products and services, including content, packing and pricing

Examples of

Our work

Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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Advertising Development

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

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Distinctive Brand Assets

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

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Franchise & consumer products

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

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Category Entry Points

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

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Advertising Evaluation

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

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Media Understanding

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

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Distinctive Brand Assets

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Category Entry Points

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Ad testing/development

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

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How we help you

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Understanding Behaviour Find out more
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