Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Identifying how to address declining sales of a globally recognised board game

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.