Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.