Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Ongoing international tracking to understand holidaymakers’ changing needs

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Longitudinal qualitative research to track engagement with a global streaming service.

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.