Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Identifying how to address declining sales of a globally recognised board game

Ongoing international tracking to understand holidaymakers’ changing needs

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.