Examples of our work
Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Behavioural economics/ semiotics
Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Media Understanding
Understanding audience needs for factual content.
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.