Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Ongoing international tracking to understand holidaymakers’ changing needs

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels