Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Distinctive Brand Assets

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

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Market Segmentation

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

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Franchise & consumer products

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

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Media Understanding

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

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Market Behaviour

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

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Category Entry Points

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

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Distinctive Brand Assets

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

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Churn

Identifying how to address declining sales of a globally recognised board game

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Market Behaviour

Ongoing international tracking to understand holidaymakers’ changing needs

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Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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