Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

Longitudinal qualitative research to track engagement with a global streaming service.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering