Examples of our work
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.
Media Understanding
Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Category Entry Points
Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
Churn
Identifying how to address declining sales of a globally recognised board game
Market Behaviour
Ongoing international tracking to understand holidaymakers’ changing needs
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.