Examples of our work
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
Advertising Development
Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Sustainability
Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT
Pricing
A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.