Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

Identifying how to address declining sales of a globally recognised board game

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market