Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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Distinctive Brand Assets

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

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Social Understanding

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

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Media Understanding

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

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Advertising Evaluation

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

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Media Understanding

Understanding audience needs for factual content.

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Market Behaviour

Ongoing international tracking to understand holidaymakers’ changing needs

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Churn

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

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Category Entry Points

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Strategic Planning

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

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