Longitudinal qualitative research to track engagement with a global streaming service.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Identifying how to address declining sales of a globally recognised board game

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.