Examples of our work
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
Sustainability
Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Advertising Development
Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.