Longitudinal qualitative research to track engagement with a global streaming service.

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.