NPD testing to identify optimum products to add to range of plant-based product portfolio.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

Identifying how to address declining sales of a globally recognised board game

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Understanding audience needs for factual content.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.