Examples of our work
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
Media Understanding
Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
Churn
Identifying how to address declining sales of a globally recognised board game