Examples of our work
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
Social Understanding
Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.
Media Understanding
Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Media Understanding
Understanding audience needs for factual content.
Market Behaviour
Ongoing international tracking to understand holidaymakers’ changing needs
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Category Entry Points
Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch