Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.