Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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Ad testing/development

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

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Customer Journeys

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

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RNPS

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

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Franchise & consumer products

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

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Voice of customer

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

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Media Understanding

Understanding audience needs for factual content.

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Franchise & consumer products

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

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Media Understanding

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

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Advertising Development

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

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Churn

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

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Market Behaviour

Ongoing international tracking to understand holidaymakers’ changing needs

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