Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Identifying how to address declining sales of a globally recognised board game

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.