Examples of our work
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.
RNPS
Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.
Media Understanding
Understanding audience needs for factual content.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Media Understanding
Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Churn
Identifying how to address declining sales of a globally recognised board game
Category Entry Points
Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.