Understanding audience needs for factual content.

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.