Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Churn

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

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Market Behaviour

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

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Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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Strategic Planning

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

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Market Behaviour

Ongoing international tracking to understand holidaymakers’ changing needs

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NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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Distinctive Brand Assets

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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Behavioural Science

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

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Behavioural economics/ semiotics

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

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Pricing

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

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