A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Ongoing international tracking to understand holidaymakers’ changing needs

Longitudinal qualitative research to track engagement with a global streaming service.

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.