Examples of our work
Media Understanding
Understanding audience needs for factual content.
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Churn
Identifying how to address declining sales of a globally recognised board game
Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
RNPS
Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.