Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Social Understanding

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

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NPD

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

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RNPS

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

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Customer Journeys

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

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Market Segmentation

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

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Category Entry Points

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

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Customer Engagement

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Media Understanding

Understanding audience needs for factual content.

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Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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Advertising Development

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

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Ad testing/development

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

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