Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Media Understanding

Understanding audience needs for factual content.

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Pricing

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

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Customer Engagement

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

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Churn

Identifying how to address declining sales of a globally recognised board game

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Distinctive Brand Assets

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

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Sustainability

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

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RNPS

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

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Market Segmentation

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

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Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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Media Understanding

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

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Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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NPD

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

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