Examples of our work
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
RNPS
Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.
Sustainability
Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT
Media Understanding
Understanding audience needs for factual content.
Churn
Identifying how to address declining sales of a globally recognised board game
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Behavioural economics/ semiotics
Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering
Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.