Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Customer Engagement

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

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Category Entry Points

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

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Pricing

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

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NPD

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

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Market Behaviour

Ongoing international tracking to understand holidaymakers’ changing needs

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Sustainability

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

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Market Segmentation

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

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Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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Advertising Development

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

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