Examples of our work
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Media Understanding
Understanding audience needs for factual content.
Market Behaviour
Ongoing international tracking to understand holidaymakers’ changing needs
Social Understanding
Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Advertising Development
Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.