Examples of our work
Social Understanding
Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.
Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.
RNPS
Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Category Entry Points
Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch