Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Longitudinal qualitative research to track engagement with a global streaming service.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.