Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Identifying how to address declining sales of a globally recognised board game

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market