Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

Ongoing international tracking to understand holidaymakers’ changing needs