Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Ongoing international tracking to understand holidaymakers’ changing needs

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.