Examples of our work
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Market Behaviour
Ongoing international tracking to understand holidaymakers’ changing needs
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.
Sustainability
Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.