Examples of our work
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
Market Behaviour
Ongoing international tracking to understand holidaymakers’ changing needs
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
Behavioural economics/ semiotics
Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering
Pricing
A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market