Examples of our work
Social Understanding
Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.
Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Behavioural economics/ semiotics
Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering
Media Understanding
Understanding audience needs for factual content.
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise