Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Sustainability

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

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RNPS

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

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Sustainability

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

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Media Understanding

Understanding audience needs for factual content.

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Churn

Identifying how to address declining sales of a globally recognised board game

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Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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Distinctive Brand Assets

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

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Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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Behavioural economics/ semiotics

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

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Ad testing/development

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

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