Examples of our work
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.
Pricing
A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Churn
Identifying how to address declining sales of a globally recognised board game
Social Understanding
Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.
Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch