NPD testing to identify optimum products to add to range of plant-based product portfolio.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Longitudinal qualitative research to track engagement with a global streaming service.

Ongoing international tracking to understand holidaymakers’ changing needs

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.