Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Understanding audience needs for factual content.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Ongoing international tracking to understand holidaymakers’ changing needs

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.