Examples of our work
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
Sustainability
Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT
Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Churn
Identifying how to address declining sales of a globally recognised board game
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.