Examples of our work
 
    Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
 
    Churn
Identifying how to address declining sales of a globally recognised board game
 
    Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.
 
    Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
 
    NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
 
    Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
 
    Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
 
    NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
 
    Sustainability
Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT
 
    Media Understanding
Understanding audience needs for factual content.
 
    Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
 
    Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.