An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.