Understanding Behaviour

We measure behaviour, needs, and attitudes to better understand opportunities and target the market.

We help you to

Understand the market

By measuring human behaviour, monitoring trends, and segmenting the market based on human needs and values.

  • Measuring the market, uncovering attitudes and understanding behaviour

  • Segmenting and targeting users by their needs and values

  • Monitoring and extrapolating trends in behaviour in order to review success

  • Determining unconscious associations and behavioural processing

Examples of

Our work

Behavioural Science

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

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Behavioural economics/ semiotics

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

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NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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Franchise & consumer products

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

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How we help you

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Building
Brands
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Improving Experiences. Find out more