Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Understanding audience needs for factual content.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large