A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.