Examples of our work
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.