Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Understanding audience needs for factual content.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Ongoing international tracking to understand holidaymakers’ changing needs

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

NPD testing to identify optimum products to add to range of plant-based product portfolio.