Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels