Longitudinal qualitative research to track engagement with a global streaming service.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.