Examples of our work
 
    Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
 
    Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
 
    Customer Engagement
To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.
 
    Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
 
    NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
 
    Ad testing/development
Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.
 
    Media Understanding
Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels
 
    Churn
Identifying how to address declining sales of a globally recognised board game
 
    Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
 
    Media Understanding
Understanding audience needs for factual content.