Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Identifying how to address declining sales of a globally recognised board game

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.