Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Understanding audience needs for factual content.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Longitudinal qualitative research to track engagement with a global streaming service.

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.