Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Identifying how to address declining sales of a globally recognised board game

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.