Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Identifying how to address declining sales of a globally recognised board game

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.