Examples of our work
Sustainability
Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.
Media Understanding
Understanding audience needs for factual content.
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.
Sustainability
Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT
Advertising Development
Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise
Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.