Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Understanding audience needs for factual content.

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.