Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Identifying how to address declining sales of a globally recognised board game

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.