To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Identifying how to address declining sales of a globally recognised board game

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering