Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.