Examples of our work
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Strategic Planning
Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Media Understanding
Understanding audience needs for factual content.
Advertising Development
Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.
Media Understanding
Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels