Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Understanding audience needs for factual content.

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering