Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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Media Understanding

Longitudinal qualitative research to track engagement with a global streaming service.

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Behavioural Science

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

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Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Strategic Planning

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

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Advertising Evaluation

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Media Understanding

Understanding audience needs for factual content.

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Advertising Development

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

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Media Understanding

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

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