A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Ongoing international tracking to understand holidaymakers’ changing needs

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.