Examples of our work
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Market Behaviour
Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large
Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
Advertising Development
Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.
Franchise & consumer products
Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.
Media Understanding
Longitudinal qualitative research to track engagement with a global streaming service.
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
NPD
Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.