Examples of our work
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.
Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
Voice of customer
A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.
Behavioural economics/ semiotics
Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering
Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
Media Understanding
Understanding audience needs for factual content.
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Distinctive Brand Assets
Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.
Franchise & consumer products
Uncovering drivers for a decline in retail sales for a global kids entertainment franchise