A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Understanding audience needs for factual content.

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.