Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Sustainability

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Behavioural economics/ semiotics

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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Churn

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

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NPD

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

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Category Entry Points

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

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Customer Journeys

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

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Churn

Identifying how to address declining sales of a globally recognised board game

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NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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Category Entry Points

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

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Franchise & consumer products

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

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