Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Longitudinal qualitative research to track engagement with a global streaming service.

Identifying how to address declining sales of a globally recognised board game

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Delivering a strategic understanding of how to drive subscription for a major newspaper brand