Longitudinal qualitative research to track engagement with a global streaming service.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering