Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.