Examples of our work
 
    Brand/market tracking
Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products
 
    Category Entry Points
Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.
 
    Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
 
    RNPS
Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.
 
    Churn
Identifying how to address declining sales of a globally recognised board game
 
    Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
 
    Behavioural Science
Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.
 
    NPD
NPD testing to identify optimum products to add to range of plant-based product portfolio.
 
    Distinctive Brand Assets
Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.
 
    Segmentation
Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title
 
    Pricing
A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market
 
    Semiotics
Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.