An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Ongoing international tracking to understand holidaymakers’ changing needs

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.