Longitudinal qualitative research to track engagement with a global streaming service.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch