Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Identifying how to address declining sales of a globally recognised board game

Understanding audience needs for factual content.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.