Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Longitudinal qualitative research to track engagement with a global streaming service.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.