Our Work

We design solutions directly to meet our clients needs on each occasion, using a range of techniques to best uncover insight

Brand/market tracking

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

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Category Entry Points

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

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Advertising Evaluation

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

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RNPS

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

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Churn

Identifying how to address declining sales of a globally recognised board game

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Market Segmentation

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

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Behavioural Science

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

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NPD

NPD testing to identify optimum products to add to range of plant-based product portfolio.

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Distinctive Brand Assets

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

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Segmentation

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

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Pricing

A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

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Semiotics

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

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