Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Longitudinal qualitative research to track engagement with a global streaming service.

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products