Building Brands

To help you grow, we work hard at making the brand easier to choose by understanding how to build stronger mental availability, better emotional connections, distinctive assets and differentiation.

We help you to

Understand how to grow your brand

Helping you grow mental availability, build better emotional connections, be distinctive and target the right people.

  • Developing strategic plans and differentiated positioning

  • Identifying and targeting key category entry points or mental availability

  • Identifying and promoting distinctive brand assets

  • Developing, testing and understanding advertising impact and media spending

  • Identifying, understanding and targeting the long tail

  • Developing products and services, including content, packing and pricing

Examples of

Our work

Distinctive Brand Assets

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

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Category Entry Points

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

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Media Understanding

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

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Strategic Planning

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

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How we help you

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