This week marks RED C Research being 20 years in business. Founded by Richard Colwell and Sinead Mooney in 2003, RED C has grown from strength to strength to be Ireland’s largest research-based consultancy helping people, brands, organisations and governments to grow and improve, by better understanding human behaviour and choices.
We have helped companies make more impactful advertising, airlines deliver better products, brands build innovating new products that meet consumer needs, tourism boards attract more visitors to Ireland, hospitals to provide the best patient experience, and governments to meet the needs of its citizens. Despite being experts for more than 20 years, we continue to innovate the ways in which we gather insight on behaviour, building in AI to our approaches where appropriate alongside trusted traditional techniques, to ensure we provide the best quality insights.
The success of RED C over the past 20 years is in no small part due to a fantastic, innovative team but also our loyal clients many of whom have worked with us for the past 20 years. We continually look forward to the what the next 20 years will bring.
CEO Richard Colwell & Managing Director Sinead Mooney