Ciara Clarke, Group Director at RED C was invited to open this year’s DUB+ Partner Marketing Exchange at the Guinness Storehouse.  Dublin Airport’s annual partner event brought together speakers and industry voices to explore the tourism sector and its impact across Ireland, with wide-ranging discussion around consumer behaviour, evolving passenger expectations built on changing demographics, the role of data and creativity in shaping better experiences, and how collaboration and innovation can drive the future growth of travel and tourism in Ireland. Key topics included behavioural science and decision-making, emerging traveller needs, strengthening Ireland’s global tourism appeal, growth through partnerships, and the importance of combining data, digital innovation and creativity to deliver world-class visitor experiences.