How well do you know the over 55s?

Older adults today are entering this stage of life with a striking sense of energy, vitality and optimism. Far from winding down, the 55+ generation sees this as a period of opportunity: stress drops sharply compared to the general population, and strong majorities prioritise mental wellbeing and staying active. This is a cohort determined to live well, not simply retire.

Based on fresh research, our webinar will explore the real lived experience of today’s 55+ generation in Ireland, and how brands continue to underestimate and stereotype this highly valuable audience. We’ll examine the tension between confidence and invisibility, challenge outdated perceptions of ageing, and share practical guidance on how brands can engage the 55+ audience more effectively across communications, service and experience design.

📆Tuesday 28 April

🕣10AM – 11AM GMT | Presentation + Q&A

Register here