Brand Reaction Index (BRI)
Lego is now the UK’s most emotionally connected brand
June 25, 2024
Cadbury Dairy Milk retains the top spot as Ireland’s most emotionally connected brand for the third year in a row
June 13, 2024
Cadbury’s, Aldi and LEGO successfully foster the most emotional connection in the UK
August 10, 2023
UK Brand Reaction Index (BRI) Study
July 24, 2023
Cadbury Dairy Milk retains the top spot as Ireland’s most emotionally connected brand
June 30, 2023
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