Tayto claims the number one spot as Ireland’s most emotionally connected brand

Cadbury overtakes Lego to become the UK’s most emotionally connected brand

Lego is now the UK’s most emotionally connected brand

Cadbury Dairy Milk retains the top spot as Ireland’s most emotionally connected brand for the third year in a row

Cadbury’s, Aldi and LEGO successfully foster the most emotional connection in the UK

UK Brand Reaction Index (BRI) Study

Cadbury Dairy Milk retains the top spot as Ireland’s most emotionally connected brand