We’re excited to share with you the first set of results from our new UK Brand Reaction Index study (BRI). Including 128 leading brands across a wide range of sectors, BRI assesses how emotionally engaged UK consumers are and the ability of each brand to create the mental short cuts that support brand choice.

The attached summary report highlights the UK’s leading brands, variations by generation and market sectors and details why brands should care about their ability to make emotional connections.

We’d be delighted to share the full report with you and detail how your brand and competitors have performed. Drop us a line for more information at [email protected]

Click Here to Download UK Brand Reaction Index (BRI) Summary Report