Approach

We have conducted multiple waves of research in Europe and the US looking at a range of challenges and strategic questions, including testing creative campaigns, assessing the impact of new subscription tiers, identifying barriers to subscription and evaluating responses to changing content on the service.

Outcome

We deliver findings to senior management across the EMEA markets. The research provided the insights required to guide the development of the SVOD service at a pan-market level whilst also capturing local nuances