Advertising Evaluation
Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.
![](https://redcresearch.com/wp-content/uploads/2024/03/airport-731196_1280-1024x682.jpg)
Approach
An initial immersion session with the team to fully map out the project scope and ultimate outputs. This was followed by Face-to-Face interviewing across the airport to provide a measure on advertising awareness within the airport environment but also to assess mindset and emotion and evaluate the impact of these on advertising awareness and openness to advertising.
Outcome
Determined a clear link between emotions and how passengers interact with advertising. This provided our client with a unique insight into airport passengers mindset and ultimately from an advertising perspective how passengers are receptive to brand messaging.