Join us for an exclusive in-person breakfast session that brings visibility, voice, and understanding to an often‑overlooked audience segment.

Event details:

📆Tuesday 24 March

🕣8.30 – 10.30AM

📍Fallon & Byrne, 11-17 Exchequer Street, Dublin 2

How well do you know the over 55s?

Older adults today are entering this stage of life with a striking sense of energy, vitality and optimism. Far from winding down, the 55+ generation sees this as a period of opportunity: stress drops sharply compared to the general population, and strong majorities prioritise mental wellbeing and staying active. This is a cohort determined to live well, not simply retire.

Through fresh qual and quant research, we are challenging tired stereotypes and diving into the real power of this 55+ audience. We will explore how they feel across a range of topics as they head into retirement, and share how brands can reframe their strategy when it comes to engaging this vital group.

Our Breakfast Club event takes place Tuesday 24 March – we’d love for you to join us!

8.30 – 9AM: Arrival & Breakfast

9.00 – 10.30AM – Presentation and Q&A

 ➡️ Spaces are limited – click here to register & secure your place today