Brand Tracking and Proposition Testing for a rapidly expanding EV charging network
Approach
A regular online survey of Electric Vehicle (EV) drivers looks at all aspects of the brand journey and includes competitor analysis and identification of key drivers.
Outcome
In this rapidly advancing new market segment, keeping track of new market entrants and new adopters of EVs gives our client a competitive advantage as it rolls out the development of its network.
Some examples of our work
Customer Journeys
Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.
Market Segmentation
An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.
Churn
Delivering a strategic understanding of how to drive subscription for a major newspaper brand
Strategic Planning
Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.
Understanding Behaviour
Building Brands
Improving Experiences
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