After more than a month of restrictions and lockdown, Ireland entered the first phase of five phases for a gradual opening of society and the economy last week.

While this is positive news for most Irish brands, it also requires a change in mindset. From focusing on guiding customers and staff safely through the COVID-19 crisis and lockdown, brands now need to plan for the “new normal” which could be quite different from the “old normal”.

Jimmy Larsen from RED C has identified six tips for how brands can prepare for the “new normal”.

Please click here to download the full report: COVID-19 – How can Brands Prepare for the New Normal.