Approach

An online, robust multi-country study was conducted across 8 different markets. This explored current attitudes & perceptions, as well as RNPS of the airline and competitors within each market. Driver analysis was conducted within each market to provide clarity on areas required to improve scores unique to each market.

Outcome

The research provided clear insights and direction within each market, allowing for clear budget allocation in order to reap the greatest return on RNPS scores.