UK consumer confidence hits breaking point as global and domestic pressures mount

As economic uncertainty lingers and the effects of recent UK government policies unfold, consumer confidence has plummeted to its lowest level since our tracking began.

• Three in four Brits now expect the economy to worsen in the next six months.
• Despite falling inflation and interest rates, cost of living concerns have intensified.
• Job mobility fears, shrinking disposable income, and declining confidence in housing and borrowing are shaping a landscape where financial pessimism is the new normal.

What does this mean for brands? It’s never been more critical to understand shifting consumer priorities and perceptions.

• With inflation still above target and global trade tensions dominating headlines, more than half of consumers expect household energy bills, fuel, and grocery costs to rise in the months ahead.
• Despite tightening their overall budgets, consumers are still making room for what matters — spending on holidays and entertainment holds steady or even grows.

For marketers, the message is clear: consumers are growing more price-sensitive — and more selective — in how and where they spend.

Conducted in partnership with Yonder Data Solutions

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