Is your next big idea backed by real consumer insight?

iDeator™ is an award-winning suite of tools designed by RED C Research to deliver speed, agility and depth through both a qual & quant lens. It is specifically designed to evaluate early-stage product propositions, allowing clients to see what brands and products consumers genuinely want to buy.

Our iDeator™ product suite is flexible and available to suit a range of budgets, with three different tools that can be used in combination or on their own:

• iDeator Express
• iDeator Pro
• iDeator Voice

iDeator has a proven application across a number of areas of innovation, including:

• New Product Development (NPD)
• New Format or Packaging Design Applications
• Naming or Renaming Assignments

Download our iDeator brochure here

iDeator Express

A fast and budget friendly way to tactically identify which early concepts have most potential. Standardised reporting includes the iDeator mapping tool which allows you to see the concept’s potential visually and concisely

Why Choose iDeator Express: Perfect for agile pipelines that need a fast concept triage.

iDeator Pro

Is our full service, premium quant tool, ideal for strategically validating and refining ideas. Building on iDeator Express, iDeator Pro offers more detailed diagnostic analysis which adds depth and understanding, including timed emotional response, price elasticity, occasion/ CEP fit, product claims and heat map analysis.

Why Choose iDeator Pro: Uncover deep insight to validate and fine-tune concepts before development.

iDeator Voice

iDeator Voice allows you to optimise the most promising ideas, going beyond the data to understand why concepts perform and how to improve them. Voice combines AI powered depth interviews with real shoppers to uncover deep emotional and behavioural insight.

Why Choose iDeator Voice: Unlock the ‘why’ behind the ‘what’ to optimise your next big launch.

Several hundred concepts have passed through the iDeator™ method, meaning we have a large databank of normative data against which you can compare your concept’s results.

Get in touch with our iDeator experts today to find out more:

MD | [email protected]             

Director | [email protected]           

Director | [email protected]