Sara has been working in the research industry since 2013, including roles in both academia and research agencies. As a dualist, Sara has expertise in both quantitative and qualitative methodologies, enabling her to contextualise qualitative findings with robust quantitative data as well as adding the richness of qualitative discoveries to quantitative results. She has worked across multiple sectors including finance, insurance, retail, FMCG, media and utilities, with particular experience in strategy, brand building, advertisement development, customer experience and ethnography.

Sara holds a BA in Food Science and a MA in Public Health and Nutrition from University College Dublin.