Brand Reaction Index (BRI)
Cadbury Dairy Milk retains the top spot as Ireland’s most emotionally connected brand
Our Thinking
Aldi wins Christmas 2022
How Emotionally Connected is your brand? Brand Reaction Index TOP 100 BRANDS
The importance of getting noticed at moments that matter
The long tail focus for growth
Segmenting your market for targeted understanding
Belling the Sustainability Cat
Why the market research industry needs to stop calling people ‘consumers’
COVID-19 – How Can Brands Prepare for the “New Normal”?
Business as Unusual
The Need for Brands to Keep Talking
Qualitative Research: It’s Good to Talk…Now More than Ever