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Home > Our Thinking > Page 2

Our Thinking

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Guinness wins among Christmas 2023 adverts

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2023 Effie Awards Ireland Winners Shine in RED C Testing

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The Top 5 ‘Must Haves’ for Effective Brand Communications

Brand Reaction Index (BRI)

Brand Reaction Index (BRI)Consumer TrendsOur Thinking

Cadbury’s, Aldi and LEGO successfully foster the most emotional connection in the UK

Brand Reaction Index (BRI)

Brand Reaction Index (BRI)Consumer TrendsOur Thinking

Cadbury Dairy Milk retains the top spot as Ireland’s most emotionally connected brand

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Our Thinking

Aldi wins Christmas 2022

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How Emotionally Connected is your brand? Brand Reaction Index TOP 100 BRANDS

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The importance of getting noticed at moments that matter

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Our Thinking

The long tail focus for growth

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Segmenting your market for targeted understanding

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Belling the Sustainability Cat

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Our Thinking

Why the market research industry needs to stop calling people ‘consumers’

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