Our Thinking
Guinness wins among Christmas 2023 adverts
2023 Effie Awards Ireland Winners Shine in RED C Testing
The Top 5 ‘Must Haves’ for Effective Brand Communications
Brand Reaction Index (BRI)
Cadbury’s, Aldi and LEGO successfully foster the most emotional connection in the UK
Cadbury Dairy Milk retains the top spot as Ireland’s most emotionally connected brand
Aldi wins Christmas 2022
How Emotionally Connected is your brand? Brand Reaction Index TOP 100 BRANDS
The importance of getting noticed at moments that matter
The long tail focus for growth
Segmenting your market for targeted understanding
Belling the Sustainability Cat
Why the market research industry needs to stop calling people ‘consumers’