Our Thinking
Understanding the Impact of Attention
October 11, 2024
Bridging the Gap: Connecting Children’s Preferences with Parental Priorities in Play
June 27, 2024
Discovering the Rediscovered: Exploring Face-to-Face Research in a Digital Age
March 28, 2024
The Science of Fandom: Insights Driving Sports & Brand Loyalty
March 8, 2024
What the AV attention study means for brands in Ireland
February 2, 2024
Reaching Him Right: Advice to Brands Marketing to Men in a Time of Flux
December 20, 2023
Guinness wins among Christmas 2023 adverts
December 8, 2023
2023 Effie Awards Ireland Winners Shine in RED C Testing
November 10, 2023
The Top 5 ‘Must Haves’ for Effective Brand Communications
October 10, 2023
Brand Reaction Index (BRI)
Cadbury’s, Aldi and LEGO successfully foster the most emotional connection in the UK
August 10, 2023
Cadbury Dairy Milk retains the top spot as Ireland’s most emotionally connected brand
June 30, 2023
Aldi wins Christmas 2022
December 9, 2022