We’ve just wrapped up the second year of our Customer Listening programme with Ocado and what a year it’s been!  The whole business has been regularly tuning in to our qual MD, Charlotte Butterworth, expertly exploring consumers’ needs, influences and experiences in 30 minute online ‘Lunch & Learn’ sessions.  We’ve had conversations with different shoppers around the country, giving us an amazing window into the mood and grocery habits of the nation in a regular and engaging way for stakeholders.

This approach to research shines when there’s no specific agenda – just an open door to real human stories, spontaneous inspiration, and the “sparkle” that can energize a business.  It can be a quick way to explore an idea that may not justify a standalone project, or answer that burning question that’s difficult to fit into a formal brief.  Plus, it gives teams who may not have direct customer interaction a chance to see the real impact of consumer feedback.

Our extensive range of Customer Listening approaches isn’t a one-size-fits-all; it includes everything from live “speed dating” events to regular online check-ins, adaptable to budget, goals, and team dynamics.

Watch this space for RED Compass, our exciting new product that will help you and your business stay truly connected with your target audience.

“From recruitment to moderation and reporting, the team at RED C have shown their expertise. Throughout the programme, Charlotte’s moderation has been outstanding. She creates a welcoming and open environment that encourages honest feedback. Her handling of discussions ensures that the sessions are productive, providing us with actionable insights – all within a short period of time. Thanks to RED C, we have gained new insights and their work has helped bring customer voices to all our colleagues. I would recommend RED C to any organisation looking to gain a deeper understanding of their customers.” 

Emma White, Research Manager, Ocado Retail Ltd