We deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The ‘C’ in our name stands for Clarity – helping you see more clearly and act with confidence.

We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions. For over 20 years, we’ve combined behavioural science with strategic thinking to deliver insight that drives action, not reports that sit on shelves. We build client partnerships based on trust, use human intellect supported by AI, and share compelling stories that make our clients more successful.

We are a full-service research consultancy with international reach across market research, behavioural insight, customer experience, brand strategy, and innovation. Our teams in Dublin and London help ambitious brands grow through delivering clarity on the human behaviours that determine their success. 

Our founding agency is the largest independent market research agency in the Republic of Ireland with a staff of close to 50 people based in Dublin and Dundalk.  We are a full service agency in Ireland, with our own face to face fieldwork, CATI Centre and our own online panel. We are well known as one of the most respected social and political polling companies in Ireland, and a leading brand building consultancy. 

We set up our UK office in 2016, in conjunction with leading UK market practitioners, Richard Barton and Charlotte Butterworth.  Our fast-growing UK agency works with global entertainment, retail and fmcg brands, with a particular specialism in youth audiences and fandom. 

We acquired another UK based research agency, Relish Research into the Group in 2023, to further strengthen our position in the UK market.    Relish specialises in understanding customers and helping subscription based business in the UK market. 

We are part of the Business Post group house of brands, delivering insight through data, journalism, analysis and storytelling.