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May The Force Be With Your Brand!

The most anticipated movie of the year, Star Wars – The Force Awakens, is set to hit cinemas on the 17th December 2015. This will be the 7th movie in…

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The impact of mobile & native advertising

The impact extends beyond simply creating awareness of a new French wine range in Lidl to impact overall brand consideration for Lidl and brand perceptions in terms of product range,…

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Back to the Future – Marketing for another 30 years

Growing up, and even now to this day – one of my favourite movie lines of all time has to be from the ultimate sci-fi comedy classic Back to the…

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Gamification in Research – more accessible than you think!

It’s just over a month since the marriage referendum, and already the landscape of political support is changing. Government parties had noticed significant gains in support in the run up…

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Marketing ‘Ireland’

With St.Patricks day looming, the landscape of Dublin, and indeed Ireland already appears to be changing – green hats, scarves, bunting, green beer, influx of tourists, the usual. Arguably St….

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5 trends in TV watching and what do they mean for advertisers?

For so long, the TV has dominated our living room and even our culture. But the time of the TV is waning and the last decade has brought a lot…

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End of year review 2014 & trends 2015

It’s that time of the year again when we at RED C review the twelve months past and anticipate the twelve months ahead! 2014 was a year of change in…

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Maximising customer utility

What makes a satisfied customer and how do we ensure that it’s not a fleeting emotion? We in RED C predicate many of our insight recommendations on the quantitative answers…

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Building brand connection

In a world where consumers are sharing opinions, openly talking about what they like / don’t like about brands and their advertising, how does a brand connect? How do we…

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Online engagement

I recently joined an online group. I’m not a big online contributor, but I thought the things people might have to say in this group would be of interest to…

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Here comes summer!

Let us don our shortest shorts and fall over our flip flops in the rush to get to the beach. Ah but wait… We live in Ireland. So planning for…

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