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May The Force Be With Your Brand!
The most anticipated movie of the year, Star Wars – The Force Awakens, is set to hit cinemas on the 17th December 2015. This will be the 7th movie in…
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Consumer Mood Oct 2015
The latest RED C Consumer Mood Monitor shows that consumers are ready to start spending after 3 years of improved Consumer Mood. The improved spend is likely to affect all…
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Consumer Mood Monitor June 2015
The latest RED C Consumer Mood Monitor shows a very positive trend in consumer outlook for the Irish economy. Almost 2 in 3 (63%) now believe the Irish economy will…
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Small signs of recovery benefitting consumers personally – consumer mood monitor Jan 2015
The latest RED C Consumer Mood Monitor shows a further improvement of consumer outlook for the economy. 3 in 5 (59%) now believe the Irish economy will fare better in…
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Red C is hiring
RESEARCH EXECUTIVE/ SENIOR RESEARCH EXECUTIVE Prospective candidates will ideally have some experience in both qualitative and quantitative research techniques. They should also be able to demonstrate excellent client service skills,…
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Dept of finance, SME credit demand survey
The independent survey on demand for bank credit by SMEs in Ireland was published this month covering the period April to September 2014. This survey was conducted by RED C…
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Improving consumer mood but struggling continues – Oct 2014
The latest RED C Consumer Mood tracking shows an improvement in consumer mood with increased expectations to how the Irish economy will fare in the next 6 months, and more…
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Ever considered getting a tattoo?
A few months ago, I wrote a blog about future technologies to watch out for. The feedback from clients and colleagues was a mixture of fascination, fear, WTF’s and OMG’s….
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New mobile only advertising study demonstrates effectiveness of mobile advertising
A research first for the Irish market measuring the effectiveness of a mobile only ad campaign has shown that mobile advertising had a higher brand impact than the average scores…
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Dept of finance, SME credit demand survey
The independent survey on demand for bank credit by SME’s in Ireland was published this month covering the period October 2013 to March 2013. This survey was conducted by RED…
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RED C credit crunch tracking Jan 2014 – positive outlook & mood
The latest wave of the RED C Credit Crunch Tracker shows further increases in consumer confidence with half now believing the Irish economy will fare better in the next 6…