Kids Channel App Development

Published by: Richard Barton

2017.10.04

This research programme was developed by RED C Research UK to optimise the development of an international client’s Channel app pre-launch. The core element of this research was to evaluate the user interface including key features such as navigation, design, content and proposition.

We conducted a series of quad sessions with children in two major European markets. This involved reviewing the beta app with kids ‘as live’ within the sessions, observing behaviour and discussing all elements including potential marketing routes.

As a result, the insights from this research had a direct impact on app development decisions. In particular, around navigation, signposting/ icons, app structure, tone of voice and market positioning.

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