Consumer Mood Oct 2015
The latest RED C Consumer Mood Monitor shows that consumers are ready to start spending after 3 years of improved Consumer Mood. The improved spend is likely to affect all product categories but in particular products and services related to holidays and socialising.
It is furthermore evident that consumers feel that their personal finances have improved with an upwards trend in the proportion of consumers who feel that they are well off. 36% now feel they are living comfortable with 41% neither feeling comfortable or struggling financially. Almost 1 in 4 (23%) feel that they are struggling to make ends meet – this is particularly the case for the family life stages.
There is however a danger that uncertainty about the World Economy can limit the impact of consumers feeling more comfortable financially. This uncertainty is driven by concerns about the Chinese economy and refugee/migration crisis in Europe. This has pulled Irish Consumer Mood slightly down compared to June 2015.