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Building brand connection

In a world where consumers are sharing opinions, openly talking about what they like / don’t like about brands and their advertising, how does a brand connect? How do we…

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Online engagement

I recently joined an online group. I’m not a big online contributor, but I thought the things people might have to say in this group would be of interest to…

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Here comes summer!

Let us don our shortest shorts and fall over our flip flops in the rush to get to the beach. Ah but wait… We live in Ireland. So planning for…

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The joy of moderating focus groups

People often ask what it is like to moderate a focus group. It’s hard to sum up, but like most things worth doing in life, it is a combination of…

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Fianna Fáil support falls back

The standout feature of this poll is the fall-back in Fianna Fáil support following a recent revival that saw them neck-and-neck with Fine Gael on voting intention. Their support now…

Comment, Political Poll

Do undecided voters = desire for new party?

A lot has been made about the supposedly high levels of undecided voters in recent polls published in Ireland, with some even suggesting that this points to the desire for…

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Red C credit crunch tracking January 2013

The latest Credit Crunch Tracking Report from RED C shows that consumer outlook for the Irish economy is at its highest level since the onset of the recession – possibly…

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Global barometer of hope & happiness

Ireland remains one of the most pessimistic nations on future prosperity In the latest worldwide poll conducted by RED C and the WIN Gallup International Group of independent market research…

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Dept of Finance, credit demand survey – Nov 2012

The independent survey on the demand for credit by SME’s in Ireland was published today (28, November 2012) covering the period April to September 2012. This survey was conducted by…

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Significant uplift in proportion of Irish population claiming felt hunger since 2005

A global poll of perceived hunger shows that 12% of the world say there was a time during the last 12 months when they did not have enough to eat….

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Red C credit crunch tracking October 2012

The latest Credit Crunch Tracking Report from RED C shows a decrease in consumer confidence – possible caused by the prolonged discussion of the upcoming budget. The study also shows…

Comment, News, Political Poll

Fine Gael gains, while labour support appears vulnerable

On the face of it the results from today’s Sunday Business Post/ RED C poll are not that exciting, with small gains or losses within the margin of error for…

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