News
Brexit – A Viable Possibility Should a Referendum be Called
New research from RED C and WIN/Gallup International has found that the majority of UK adults would vote to leave the European Union. In a recent pan European study conducted,…
News
Refugees – A European Problem Few Of Us Want
New research from RED C has found that a majority of those across Europe think the Continent should be doing more to help but on an individual country level, most…
News
Irish adults in denial over their health
A new study from RED C Research has found that despite alarmingly high levels of obesity in Ireland*, eight out of ten Irish adults (81%) consider themselves to be healthy….
Comment
Maximising customer utility
What makes a satisfied customer and how do we ensure that it’s not a fleeting emotion? We in RED C predicate many of our insight recommendations on the quantitative answers…
News
The search for value for money
Customers are obsessed with it and companies are harassed by it, but how exactly do we define value for money? The recession saw a change in the way customers spend…